About this Blog

This blog is aimed at bringing clarity to the world of cloud, one of the most over-hyped computing topics ever.

Why is it so confused?   Mainly because large parts of the computer industry expends a great deal of time and money making it so.   Why would they do this?   Well it’s generally recognized that cloud is “the next big thing” in computing; the boom that will rival what became known as the dot com bubble in the late nineties – though this time hopefully it won’t burst.   In the last bubble, many companies, especially the bigger ones, missed out.  They reacted too slowly, and as a consequence the money chased smaller companies, many of who’s technology or business model turned out to be not so great after all.

So this time the computer companies are jumping in early, while the investors have quite sensibly, given their experience a decade ago, been rather more cautious.    While the first principles of cloud computing are relatively simple – essentially your computer processing and/or data storage needs being fulfilled somewhere across the Internet, rather than on a computer in front of you or in your own data center, things get more complicated thereafter.   But the confusion mostly occurs because all the computer companies want to ride the cloud wave, and even if their products aren’t really relevant to cloud computing, their marketing departments had better find a way to convince everyone that they are – otherwise they are going to miss out again.

With a few notable exceptions, like salesforce.com, Amazon AWS and Google, where it’s fairly clear what they do, many other companies (especially the larger ones) have stretched the definition of cloud to suit their existing product portfolios, while many of the smaller companies spend time claiming features and functions they don’t really have in an attempt to grab attention.

The result?   Total chaos.

Hence this blog, the aim of which is to bring clarity and a sense of reality to the world of cloud computing, cutting through the hype, and simplifying, rather than complicating, the issues.  In doing this I shall aim to refer to independent research, where it exists, rather than conjecture, and to reasoned argument, rather than marketing blurb.   Your observations and opinions are important too.  If you think I have it wrong, I encourage you to comment (civilly please) on any post.   If I’m wrong, I am big enough to say so.

I should also mention what this blog is not.  Unlike many cloud blogs, it’s not a marketing vehicle for my employer, nor is it written by a PR company or ghostwriter.  I own it personally, the views expressed here are mine, and unless I tell you otherwise, all of the content was originally written by me.

Which brings us neatly to …

About Pete Malcolm

What makes me qualified to write this?   Good question.   Well as I describe in nauseating detail on the disclosure page, I am currently the CEO of Abiquo, a software startup company firmly in the cloud computing space.

My background is technology.  For the last 30 years or so I have been a serial entrepreneur, bringing European technology to the US market.   I have founded companies, raised rather a lot of other people’s money, built them up (with the help of some great colleagues), and ultimately sold them to big American software companies.   For the true masochists among you there’s a Wikipedia page here that someone called Roger seems to have written, which gives more detail and was fairly accurate last time I looked.

I have followed cloud computing topics (admittedly not in this blog) since long before the term cloud was coined.    My knowledge of virtualization (the foundation of Infrastructure as a Service) goes back to 2001.   I was any early user of salesforce.com and I experimented with Amazon’s AWS S3 storage when it was first launched in 2006.

When I sold my last company in early 2009, I knew my next venture would be in the cloud, and I was fortunate enough to fall across Abiquo entirely by accident.  I knew from the first meeting that its potential was huge.


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